The 2025 Indian Premier League represents a commercial powerhouse, with its jersey sponsorships reflecting the tournament’s massive financial clout. Running from March 14 to May 25, 2025, the 18th edition of IPL continues to attract premium brands willing to pay substantial sums for visibility on team kits. The league’s brand value surged to $12 billion in 2024, making prime jersey positions increasingly valuable real estate. Teams meticulously select partners that align with their brand identity while maximizing revenue potential. With IPL Live Streaming expected to reach over 500 million viewers through Star Sports broadcasts and JioCinema’s digital platform, these jersey placements offer unprecedented exposure for sponsors investing in cricket’s most lucrative tournament.
Lucknow Super Giants’ Strategic Alliances
Lucknow Super Giants enters the 2025 season with an impressive sponsor roster. The LSG Team Guide becomes essential reading for fans wanting to understand the commercial infrastructure supporting this relatively new franchise. My11Circle, the fantasy sports platform with over 30 million users, heads their sponsor list. Green Ply, India’s leading plywood manufacturer, producing over 32 million square meters of plywood annually, provides substantial backing.
BKT Tires, exporting to over 160 countries and controlling significant market share in the agricultural tire segment, lends international credibility. JIO delivers telecommunications muscle, while SBI Life, managing assets exceeding INR 2.5 trillion, adds financial services representation. Astral Pipes brings manufacturing expertise, while Campa, the revived beverage brand under Reliance’s umbrella, adds consumer goods presence to this comprehensive partnership portfolio.
TATA Group: The Title Foundation
TATA Group’s continued investment as the IPL 2025 title sponsor represents the conglomerate’s commitment to Indian cricket. The multinational powerhouse secured this position with an impressive INR 2500 crores deal spanning 2024-2028. This partnership highlights TATA’s diversified business portfolio, spanning steel, automobiles, IT services, and consumer products. The title sponsorship provides TATA continuous visibility throughout the tournament, with prominent logo placement during matches, promotional events, and official communications.
This strategic partnership allows TATA to strengthen its connection with cricket’s passionate fanbase while cementing its position as a homegrown Indian corporate champion supporting the nation’s most popular sporting event.
Delhi Capitals’ Corporate Arsenal
Delhi Capitals presents a varied sponsorship portfolio featuring prominent national and international brands. The team secured Puma as their kit sponsor, benefiting from the German sportswear giant’s expertise in performance athletic wear. The jersey front displays Hero Fincorp, a non-banking financial company offering loans and leasing services across India.
Green Panel occupies the chest position, showcasing the renewable energy company’s growing footprint. DP World, the Dubai-based global logistics provider, claims the valuable back position. The sleeves feature FIX Derma, a specialized skincare brand, and Puma again. This diverse set of partners demonstrates Delhi Capitals’ strategic approach to securing sponsors across multiple industry segments while maintaining premium brand associations.
Punjab Kings’ Commercial Partnerships
Punjab Kings boasts playR as their kit manufacturer, a rising sports apparel brand gaining traction in the cricket merchandise space. Dream11, India’s largest fantasy sports platform with over 130 million users, claims the prestigious front jersey position. The chest area features Kent Purifier, a leading water purification systems manufacturer with over four decades of industry experience.
BKT, a global off-highway tire manufacturer supplying to more than 160 countries, secures the back position. JIO, Reliance’s telecommunications juggernaut with over 450 million subscribers, appears on the left sleeve, while Astral Pipes, a plumbing systems specialist, shares right sleeve space with All Seasons Hand Rub. This sponsor portfolio reflects Punjab Kings’ ability to attract established market leaders across diverse sectors.
Royal Challengers Bangalore’s Global Reach
Royal Challengers Bangalore demonstrates exceptional commercial appeal with their premium sponsorship lineup. Puma continues as RCB’s kit partner, bringing international sportswear credibility. Qatar Airways, operating flights to over 150 destinations worldwide, dominates the front jersey position, demonstrating the team’s global brand positioning.
Delhivery, India’s largest fully-integrated logistics provider, handling over 1.5 million packages daily, secures the chest position. KEI, a leading electrical cable manufacturer with over 50 years of industry experience, appears on the jersey back. JIO claims the left sleeve, while Hindware, a trusted bathroom solutions brand since 1960, occupies the right sleeve. This collection of sponsors showcases RCB’s ability to attract international and domestic industry leaders with a substantial market presence.
Gujarat Titans’ Business Coalition
Gujarat Titans have assembled a formidable collection of sponsors for the 2025 campaign. Their partnerships reflect strategic thinking across multiple industry categories. The top sponsorship positions across their jersey include:
- Front: Dream11 (Principal Partner)
- Back: BKT Tires (Associate Partner)
- Sleeves: JIO and Astral Pipes
- Chest: Capri Loans
- Collar: Simpolo Ceramics
Additional partners include ACKO, the digital-first insurance company processing over 50 million claims annually, and Equitas Small Finance Bank, serving over 5 million customers. Rayzon Solar brings renewable energy representation, while BOAT, with its market-leading audio products, appeals to younger demographics. This balanced portfolio provides Gujarat Titans with financial stability while connecting with diverse consumer segments.
IPL 2025 Sponsorship Values and The Numbers Behind The Deals
The commercial ecosystem surrounding the IPL jerseys continues to set new financial benchmarks. TATA’s title sponsorship investment at INR 2500 crores demonstrates the premium value placed on association with cricket’s most valuable tournament. Associate partnerships command substantial amounts, with My11Circle investing INR 625 crore, Angel One contributing INR 410 crore, and RuPay adding INR 210 crore. The strategic timeout sponsorship from CEAT costs approximately INR 30 crores, while umpire sponsorship from Wonder Cement adds INR 28 crores.
These significant financial commitments reflect advertiser confidence in IPL’s ability to deliver unparalleled brand exposure. The competition for jersey positions intensifies yearly, with front-of-jersey placements often exceeding INR 50 crores for premium teams. These escalating values underscore IPL’s position as cricket’s most commercially successful property with continued growth potential for sponsors seeking massive, engaged audiences.